Electronic Arts opened the show with a developer diary of "Star Wars Battlefront", not showing any game play but showing off the new tech that will be featured in the game. "EA" closed with an impressive yet scripted demo of Battlefield Hardlines' multiplayer(The beta is available now on PC and PlayStation 4). The press conference featured the usual suspects, "Madden", "FIFA", "UFC", and "NHL". EA did officially announce a new "Mass Effect" game, and "Dragon Age Inquisition" took stage for a game play demonstration as did "The Sims 4".How did you feel about the conference? What made the stage you didn't expect to see? What were you hoping to see that didn't make the spotlight? Are you satisfied with EA's presentation? We will be going in depth with each announcement and demonstration across the four main conferences, but for now let us know what you think in the comments.